Working backwards

How to visualise the customer journey

Work backwards: Start with the end goal and end with discovery channel(s). 

I’ll be implementing this map to produce my first digital product on investing (minus the traditional channels). 

Test idea/product-market fit, re work then build it.

Never build until idea or product prototype is market validated.

Repeat: Step 1 & 4 as many times as it takes for market validation then move onto steps 2 to 3.

Pre launch details coming soon.